Trade Resources Industry Views Dayong,Zhongshan: Mahogany Furniture Industry Efforts to Tap the Potential of Soft Power

Dayong,Zhongshan: Mahogany Furniture Industry Efforts to Tap the Potential of Soft Power

Dayong,Zhongshan: Mahogany Furniture Industry Efforts to Tap the Potential of Soft Power

Zhongshan known for "One Town, One Product" famous at home and abroad, each characteristic industry towns are not only means a strong manufacturing capacity, and accumulated a profound industrial culture.

"China's wood furniture manufacturing professional town", "Chinese wood carving art of the villages," Tai Chung Town, Zhongshan, a number of professional town may be the most temperament an industrial culture.

Along with the "Culture Industry Promotion Plan" to accelerate the adoption and Guangdong to enhance implementation of the strategy of cultural soft power, Tai Chung, mahogany furniture industry, are exploring the integration of manufacturing and cultural industries development.

Following the 2001 success of the contractor, Dayong Town, "China's first seminar on the development and Tai Chung mahogany furniture, mahogany furniture, fine exhibition", the mahogany furniture industry is another event - China (Tai Chung) Rosewood Furniture Exhibition-cum-second session of the Chinese famous quality products mahogany furniture workshops, September 7 morning in Zhongshan City, Tai Chung Exhibition Center.

The exhibition is "through the ancient and modern, leading fashion" as the theme, from the history of the development of Chinese traditional furniture, all kinds of precious wood logs rare specimens, Creative design, different style mahogany furniture and sculpture, fine art of various levels, Tai Chung mahogany furniture, as the full development process of industrial clusters and results.

Inline experts believe, Tai Chung mahogany furniture industry in the past eight years, have been sources of technology and materials have made a major breakthrough, and lead revision of national standards, to establish an industry leading position. At present, Tai Chung mahogany furniture is moving from manufacturing to the hard power and soft power and cultural integration of the development of direction, its future worth looking forward to.

Hard power! Decade of grinding sword, Tai Chung

Tai Chung mahogany furniture industry started in 1979. After the first 20 years of development, the industry has laid a more solid foundation. Since 2000, industry entered the stage of profound knowledge and began by leaps and bounds.

Tai Chung Wen-Wei Ge, mayor of the town introduced hardwood drying is the industry recognized technical difficulties, Tai Chung in recent years have universities and 10 research institutions to establish cooperative relations between production and research of key technology research. At present, the town has become the world's leading vacuum drying thin wood technology and wood drying center built, this technology has greatly enhanced material application rates and product quality.

China and Southeast Asia for the growing scarcity of wood materials, the issue, Tai Chung entrepreneurs in Africa, established a timber procurement company, to ensure that a large number of rare and long-term supply of wood to achieve the industry's sustainable development.

In addition, since 2005, Tai Chung spearheaded the development of a new "dark hardwood furniture, luxury standard", the standard was in 2008 formally approved by the State Development and Reform Commission, Tai Chung thus established in the line leader of a position.

It is understood that Tai Chung is the country's largest production base of mahogany furniture, and its products occupy over 60% of the country's market share; to Tai Chung led by Sun Yat-sen mahogany furniture enterprises have more than 400, with Hongfa, red ancient Xuan, Hop Hing and a number of well-known brands, formed a research and development, production, exhibition as a whole a complete industrial chain, the products are exported to more than 20 countries and regions. Deep cultural connotation, and the exquisite carving manufacturing process, as Zhongshan mahogany furniture, unique core competencies. Zhongshan mahogany furniture exports accounted for 41% of similar products in the country.

Soft power? Tai Chung able to grasp the historical opportunity?     Some business executives say, since the financial crisis, because once the real estate industry downturn, mahogany furniture market also will be bleak. Fortunately, the property market pick up this year, the product began to brisk sales. Wave recorded classical furniture official told reporters that if the mahogany furniture, the furniture is only defined as a general, its sales are definitely influenced by real estate constraints. If we can increase the product of cultural content, the furniture into art collection, which will have a huge market space.

"Only the fine traditional culture and modern technological civilization, combining mahogany furniture is more competitive." Opening ceremony of the day, the Guangdong CPPCC Vice Chairman Tang Bingquan for this industry, the development of such a direction.

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Topics: Furniture