Canadian food group George Weston has secured a deal to market cookies sold under the Mrs Fields brand at stores in North America.
Interbake Foods, the cookie and cracker unit of George Weston, will manufacture and sell Mrs Fields pre-packaged cookies in the US and Canada.
Mrs Fields is a retailer that sells cookies and frozen yoghurt in the US and in 23 markets around the world.
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Mrs. Fields and Interbake Foods announced a long term licensing partnership.
RICHMOND, VA, July 18, 2012 /CNW/ - Mrs. Fields Famous Brands ("Mrs. Fields") and Interbake Foods LLC ("Interbake Foods") announced today a long term licensing partnership. Effective October 29th, 2012 Interbake Foods will become responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America.
"We are thrilled to partner with Interbake Foods", said Tim Casey CEO of Mrs. Fields." For over 35 years, Mrs. Fields cookies have been producing smiles among consumers and we know Interbake's high-quality products will continue in this tradition. We look forward to a long and fruitful partnership."
Kevin McDonough, President of Interbake Foods added "Interbake Foods is excited to add such a trusted and well known brand to our existing offerings of high quality and great tasting cookies. This partnership is a great way to grow the brand and sales for our retail partners."
Both companies expect high quality and innovation to be a continued focus.
Original source: Interbake Foods
