As can be seen from the above chart, China toy export value increased year by year from 2010 to 2012. The export value of 2012 amounted to 11.452 billion US dollars, with an increase of 5.8% compared to the same period of 2011.
China Toy Export Value Monthly Trend from 2010 to 2012
As can be seen from the chart of China toy export value monthly trend from 2010 to 2012, the export value of 2012 peaked in September and slumped in February.
China Toy Export Markets Analysis from 2010 to 2012
| No. | Countries/Regions | Export Value (USD) | Export Value Growth Compared 2012 to 2010 | ||
|
|
| 2010 | 2011 | 2012 |
|
| 1 | USA | 3,854,900,353 | 3,846,713,657 | 4,035,010,123 | 4.67% |
| 2 | Hong Kong | 732,251,849 | 820,597,188 | 806,729,887 | 10.17% |
| 3 | UK | 653,215,960 | 646,004,516 | 691,751,459 | 5.90% |
| 4 | Japan | 418,493,616 | 490,432,939 | 525,324,878 | 25.53% |
| 5 | Germany | 442,774,866 | 478,512,342 | 456,300,191 | 3.05% |
| 6 | Philippines | 316,660,081 | 441,727,953 | 388,404,340 | 22.66% |
| 7 | France | 303,208,076 | 312,700,827 | 308,065,925 | 1.60% |
| 8 | Australia | 195,455,634 | 228,210,343 | 263,509,814 | 34.82% |
| 9 | Canada | 249,020,764 | 255,769,612 | 261,241,485 | 4.91% |
| 10 | The Russian Federation | 197,492,006 | 208,098,459 | 260,823,331 | 32.07% |
| 11 | Singapore | 82,467,622 | 98,753,848 | 260,310,048 | 215.65% |
| 12 | Mexico | 193,122,511 | 236,778,041 | 246,013,860 | 27.39% |
| 13 | Netherlands | 215,238,430 | 241,028,403 | 226,939,918 | 5.44% |
| 14 | Italy | 250,383,833 | 237,054,416 | 198,570,974 | -20.69% |
| 15 | South Korea | 103,587,500 | 132,082,425 | 174,086,721 | 68.06% |
| 16 | Spain | 196,775,760 | 193,317,669 | 172,565,107 | -12.30% |
| 17 | UAE | 123,984,550 | 145,642,177 | 172,002,707 | 38.73% |
| 18 | Brazil | 116,458,165 | 142,330,493 | 155,016,513 | 33.11% |
| 19 | Chile | 103,357,312 | 125,907,427 | 137,833,522 | 33.36% |
| 20 | Malaysia | 41,743,326 | 42,154,372 | 137,216,845 | 228.72% |
The first three largest export markets of China toy are the USA, Hong Kong and the UK. China's export value to the USA, Hong Kong and the UK in 2012 were 4.305 billion US dollars, 807 million US dollars and 692 million US dollars separately, with an increase of 4.67%, 10.17% and 5.90% compared to 2010. Among the above twenty export markets, the export value of China toy to Malaysia increased the largest, with an increase of 228.72% compared 2012 with 2010, followed by Singapore, with an increase of 215.65%.
China Toy Export Market Share Analysis from 2010 to 2012
| No. | Countries/Regions | Value Percentage | ||
|
|
| 2010 | 2011 | 2012 |
| 1 | USA↓ | 38.21% | 35.53% | 35.23% |
| 2 | Hong Kong | 7.26% | 7.58% | 7.04% |
| 3 | UK | 6.48% | 5.97% | 6.04% |
| 4 | Japan↑ | 4.15% | 4.53% | 4.59% |
| 5 | Germany | 4.39% | 4.42% | 3.98% |
| 6 | Philippines | 3.14% | 4.08% | 3.39% |
| 7 | France↓ | 3.01% | 2.89% | 2.69% |
| 8 | Australia↑ | 1.94% | 2.11% | 2.30% |
| 9 | Canada↓ | 2.47% | 2.36% | 2.28% |
| 10 | The Russian Federation | 1.96% | 1.92% | 2.28% |
| 11 | Singapore↑ | 0.82% | 0.91% | 2.27% |
| 12 | Mexico | 1.91% | 2.19% | 2.15% |
| 13 | Netherlands | 2.13% | 2.23% | 1.98% |
| 14 | Italy↓ | 2.48% | 2.19% | 1.73% |
| 15 | South Korea↑ | 1.03% | 1.22% | 1.52% |
| 16 | Spain↓ | 1.95% | 1.79% | 1.51% |
| 17 | UAE↑ | 1.23% | 1.35% | 1.50% |
| 18 | Brazil↑ | 1.15% | 1.31% | 1.35% |
| 19 | Chile↑ | 1.02% | 1.16% | 1.20% |
| 20 | Malaysia | 0.41% | 0.39% | 1.20% |
Note: “↑”represents that the indicators listed continued to increase from 2010 to 2012, “↓”represents that the indicators listed continued to decrease from 2010 to 2012.
The data of 2012 shows that the USA, Hong Kong and the UK, the first three largest export markets of China to, accounted for 35.23%, 7.04% and 6.04% of the total export value of the same product of China separately.
Judging from the three-year market share, the import value in proportion of Japan, Australia, Singapore, South Korea, the United Arab Emirates, Brazil and Chile continued to rise, while that of the United States, France, Canada, Italy and Spain continued to decline.
