Primal has become the official cycling apparel provider for Bike New York, the company announced Wednesday.
The sponsorship encompasses a trio of rides, headlined by the 32,000-rider TD Five Boro Bike Tour Presented by REI and the popular Bike Expo New York in early May and a pair of smaller regional rides later in the year.
“New York is so important to the soul of cycling that any event there is going to draw some of the most passionate riders in the country and that’s a place we want to be,” said Primal founder Dave Edwards. “The Five Boro Bike Tour is one of the country’s best rides and has an incredible 35-year history we’re proud to be a part of.”
Primal is providing a full line of custom apparel for the TD Five Boro Bike Tour. Custom-designed apparel will also be available at the Bike Expo New York May 3 and 4 at Pier 36 in Lower Manhattan.
The sponsorship also covers the June 30 Discover Hudson Valley Ride and the Twin Lights Ride in Monmouth County, New Jersey on September 30.
