Bacardi has renewed a multi-year distribution agreement with Horizon Beverage for Massachusetts and Rhode Island.
Effective April 1, the exclusive agreement includes the sales and distribution of the entire premium portfolio of Bacardi brands including BACARDí®, GREY GOOSE®, BOMBAY SAPPHIRE®, DEWAR'S®, MARTINI® and ANGEL'S ENVY®, among other leading brands and labels in these two states.
"Horizon Beverage is a name that represents family, trust and exceptional service among Massachusetts and Rhode Island retailers," says Pete Carr, regional president for Bacardi - North America. "Bacardi is proud to extend our long-standing partnership with this great company to continue a distribution force of significant capabilities, scope and dedication for Bacardi in these two markets."
Horizon's selling divisions in these two key U.S. markets provide an excellent platform for the world class brands of Bacardi. This renewal is part of the Bacardi route-to-market strategy to improve efficiency and effectiveness while presenting an attractive portfolio of category leading products for customers.
"We are excited to continue our 80-year relationship with this dynamic organization and remain committed to working closely with the Bacardi team to deliver long-term brand growth in our markets," adds Sam Rubenstein Managing Director, Horizon Beverage.
