Popcorn Sutton Distilling has launched a new bottle for its Popcorn Sutton brand, and rebranded the product as Popcorn Sutton The Original Small Batch Recipe.
The new bottle whiskey will be made available in the Tennessee or Craft Whiskey sections of select liquor stores in the US.
Popcorn Sutton Distilling chief marketing officer Peter Gyimesi said: "It's important to note that the 100-year-old recipe, production process and premium quality of the product have not changed.
"We believe the name, legacy and quality of Popcorn Sutton transcends a classification as moonshine, and the phrase The Original Small Batch Recipe better ties back to the genuine authenticity and legacy of what is a truly great American white spirit."
Distilled for the first time in 2010, Popcorn Sutton is named after its creator Marvin 'Popcorn' Sutton, a bootlegger from Cocke County, Tennessee.
Popcorn Sutton is made at a 50,000 ft2 distillery in Newport.
Popcorn Sutton Distilling CEO Megan Browning Kvamme said: "We have tried to carry on the Popcorn Sutton legacy the best way we know how, from building a new distillery in Popcorn's hometown to hiring one of the top master distillers in the industry.
"Today's announcement is another step in continuing Popcorn's tremendous legacy and will go a long way in further elevating the Popcorn Sutton brand and positioning the company for the future."
