Coors Light has announced the launch of the new World's Most Refreshing Can, which has a double-vented wide mouth.
According to the company, the can also features past innovations such as the Frost Brew liner, cold-activated mountains and two stage cold indicators.
Coors Family of Brands senior director of marketing Sarah Ross said the company aims to refresh the people in a variety of ways this summer.
"But if we really want to show we're serious about this, what better way than to hand-deliver the new cans? That's where our Coors Light Explorers come in. People love them in the Coors Light ads, and now they are going to extreme lengths to deliver the World's Most Refreshing Can to beer drinkers throughout the country," Ross said.
