Swarovski Optik North America, a subsidiary of the Austrian-based company, promoted Rob Lancellotti to the position of senior media relations specialist. In this new position, Rob will organize media relations and events for Swarovski Optik’s product lines to create and maintain the public image of the company and its messages. He will report to Dean Capuano, director of communications.
Growing up, Lancellotti spent most of his time outdoors and could most often times be found shooting, hunting or fishing. He is a lifetime NRA Member, and an NRA Instructor.
"We are very fortunate to have Rob on our team,” said Capuano. “In his new role, Rob will assume additional and higher level responsibilities as it relates to maintaining relationships with industry VIPs, evaluating PR opportunities on blogs and websites, and through Sales Directors and Territory Sales Reps. I am confident he is ready for this new and exciting challenge." ADVERTISEMENT