Interbike will expand to fill a new exhibition hall recently completed at the Mandalay Bay Convention Center (MBCC) to accommodate several new amenities, including the addition of a new indoor test track, a new Product Innovation Zone, a new food court with seating, on-floor retail education and more.
ADVERTISEMENT The show has taken over halls A, B, C and D in the MBCC South Convention Center area since 2012 and will now include the newly added hall E.
“Contracts for booth space are coming in at a fast pace from returning and new companies,” said Pat Hus, Vice President of Interbike. “We’re thrilled to have some familiar brands return to the show after being absent in years’ past, like GT Bicycles and Gore Bike Wear (with Hawley LLC), new brands like Fabric Saddles from Cycling Sports Group and more than 75 companies (to date) that have never exhibited at the show.”
Interbike will add a new on-floor VIP Retailer lounge, designed to offer a place to relax, refresh and enjoy a cold drink. Lounge access will be given to retailers who attended The 2015 IBD Summit, are among the 2015 NBDA America’s Best Retailers, and more.
Interbike Sales Director, Andria Klinger, has been busy laying out a new floorplan to include the new hall, and said attendees will notice a much improved navigation experience.
“The added space allows us to have more consistent, uninterrupted aisles which will naturally enhance show floor exploration and flow,” said Klinger. “In addition to creating a new Product Innovation Zone, we are also expanding the popular Urban Yard and relocating it closer to the new hall to accommodate heavy demand.”
The space will accommodate a new section for companies that previously exhibited at the Health+Fitness Business Expo, a retail fitness oriented show that is no longer a stand-alone event. Hus said that there will also be increased space for additional show floor networking and meeting space.
Klinger suggests that exhibitors who have not yet submitted their contracts for booth space to get in-touch with their Interbike sales executive immediately.
“Space is filling up faster that we’ve seen in the past and there will likely come a point soon when we’ll be filled to capacity and will have to start a waiting list.”
Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., September 14-15, 2015, followed by the Interbike Expo September 16-18, 2015.
Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982,the show gathers more than 1,200 cycling-related brands, over 25,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.
Interbike is one of 90 premier trade events owned and operated by Emerald Expositions, a leading producer of large business-to-business tradeshows. Emerald Expositions, based in San Juan Capistrano, CA produces shows and conference events globally that connect more than 525,000 buyers and sellers across nine diversified end-markets. Markets covered include general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military.
