Soft-drinks giant Coca-Cola has announced that it will revamp the packaging of all its flavours in Europe to lend a same look and feel to its products.
The change will be applied across its entire product portfolio which includes the original, Diet Coke, Coke Zero, Coca-Cola Cherry, Coca-Cola Vanilla, and the recently launched mid-calorie range Coke Life.
The company said in a press release that the initiative moves it to a one brand strategy across Great Britain, Ireland, France, Belgium, the Nordics, Holland, and Spain.
The new packaging will feature detailed description about the contents of each of the products in the front.
However, the packaging of the original Coca-Cola will not display its ingredients on the front and will simply read "since 1886."
The company said that the chnage was aimed at making its consumers realise the benefits of its portfolio and to tell them about the contents of each of its products.
Its lower and no sugar/calorie variants will now be presented in the final frames of all its TV ads in Great Britain to complement the new cans and bottles.
Coca-Cola will also double its 2015 media investment in the low/no sugar/calorie products in comparison to 2014 as the company aims at getting 50% of its sales in Great Britain from its lower and no calorie range by 2020, reported The Business Insider.
Widely criticised by health campaigners for obesity issues, the company has been carrying out various initiatives in the Great Britain market to achieve its goal of making 1 million people in the region more active by 2020.
Image: Coca-Cola's revamped packaging will see all its products look the same, apart from the different colours. Photo: courtesy of The Coca-Cola Company.
