Spirits company in the US, Beam is all set to introduce new packaging for its Laphroaig single malt Scotch whisky brand.
According to the company, the new look includes a modified label that uses various colors and typesets to create a better shelf appeal.
Beam featured an image of the Laphroaig distillery alongside the Islay bay on the outer tube packaging of the bottle.
The new packaging, set to roll out in May 2013, will be launched into key markets of Laphroaig, including the US, UK, Germany, Sweden, Australia and Japan.
The packaging revamp aims to bring uniformity across the brand's portfolio, the company said.
Source:
http://design.packaging-business-review.com/news/beam-to-introduce-new-packaging-for-scotch-whisky-brand-070513
