"Black Friday" sales are a staple to the U.S. holiday shopping season, analysts propose that the event is not as popular as many suggest. Simply Electronics explains why web-based shopping can improve the holiday shopping experience.
Although Christmas is more than two months away, many financial analysts are already preparing for the effect this year's Black Friday events will have on retail sales in the United States. Despite the past popularity of this annual sales event--that takes place in retail stores across America the day after Thanksgiving--a recent TIME article suggests that online shopping will have more bearing on consumer decisions this holiday season. Simply Electronics, a trusted online retailer specializing in consumer electronics, adds that while online shopping does provide added convenience over physical stores, shoppers must still trace ways to find the best deals.
Simply Electronics comments in a recent press statement, "Consumers have to know that there are low prices available throughout the years from retailers, especially those online. Simply Electronics offers popular products at a fraction of standard retail prices, with a variety of items on sale." According to TIME, there are many sale events from online retailers that are not found in the "Black Friday" or "Cyber Monday" timelines. In terms of holiday shopping, ShopAdvisor tells TIME, "Of the six biggest saving shopping days in 2011, none fell on Black Friday or Cyber Monday."
Simply Electronics recognizes that Black Friday events may serve another purpose--"showrooming." According the article, "showrooming" is the term used to describe consumers who view Black Friday sale items and then later purchase them from an online competitor. Booz & Co. chief retail strategist Thom Blischok tells TIME, "What we do expect is a lot of 'showcasing' on Black Friday. Shoppers will check things out in stores, electronics especially, but then purchase online on the Monday after. Cyber Monday sales will explode this year."
Simply Electronics responds to these suggestions in its press statement, "As many retail analysts have become aware in recent years, consumers are becoming more alert on how to compare prices and shop for the best deals in the online marketplace. As Simply Electronics has viewed its trends, the holiday season greatly impacts the way people make their purchasing decisions. Black Friday and Cyber Monday events may help highlight new products for consumers, but it is important to note that those are not always the best deals available. Consumers need to stay aware that the holiday purchasing calendar is one that lasts from October to after Christmas. Simply Electronics is here to help consumers shop effectively throughout the entire holiday season, as well as all year round."
ABOUT:
Simply Electronics is a leading online retailer--an Internet shopping mall that offers consumer electronics products by a variety of well-known brands. The products cover a wide range, from flash memory cards to high-end photographic equipment to audio and visual equipment to mobile phones and music players. Simply Electronics is the culmination of more than a decade of experience in the consumer electronics market, with five years experience in selling products via online retail. The company's passion is providing the consumer with the best value possible, which includes rock-bottom prices and free shipping.
