Coors Brewing in the US has announced a partnership with Recyclebank, which rewards people for taking every day green actions with discounts and deals, for a new recycling initiative.
The Coors Recycles initiative will support the mission of Recyclebank to promote environmentally conscious waste disposal through a monetary contribution and special packaging.
A part of select Coors Light and Coors Banquet cans sold through 31 March 2013 helps fund a contribution of up to $250,000 from the program to Recyclebank.
The funds will be used by Recyclebank, in part, to build a national online campaign to educate consumers about aluminum recycling benefits and reward them for their participation.
The Coors Recycles logo as well as the message will be available on specially-marked packages to enable buyers participate in the program.
MillerCoors chairman of the board Pete Coors said, "The Coors Recycles program aims to remind legal-drinking-age consumers of the importance of recycling their beer cans, and through Recyclebank, offers them a refreshing way to get involved in a greener lifestyle at varying levels."
