In recent years, stationery brand have gone to the poeple through its repaid development.Brand concept is getting more and more mature in market.It has be one of most development in China light industry.Incresed competition made the cousmers also get mature.Especially through the Internet.The requirements of stationery products also getting higher and higher.Therefore,in this context,the stationery supplier would feels hard once can't caught up with the development.
To improve the stationery brand competitiveness is not only realized the development of R&D,design and marketing,but also seek the new developing model of office supplies industrial.
Marketing
In the past, the shopkeeper just keep one or two type good quality stationery then can be take many market share.But nowadays,besides the good quality,brand construction and service improvement is necessary.
Management concepts
It is enough to get most of market share in the pass only depend on the good products and the rapid development.But with the more and more muture of stationery market.Stationery factories have to improve the whole competitiveness in process,corporate culture,brand marketing and so on.
The enterprise culture
The vulgar management has failed to keep pace with times, leading in the top of market,the most important of them is culture construction.It can helpful to keep the biggest prifits.
