Virtual Piggy Inc., an innovator in safe-online youth purchasing, announced that the Virtual Piggy service will be integrated into Lipstik Girls ecommerce operations.
Lipstik Girls has been offering fun, wearable and fashionable clothing in the girls wear market since the summer of 2000. The brand currently produces over 250 unique styles per season and has won multiple awards, partnered with Madonna on a clothing line, and outperformed the competition at major retail stores across the country and Europe. In 2010, their Dolce Bebe line launched exclusively at Neiman Marcus.
"We know our audience," said Steve Lloyd, CEO at Lipstik Girls, "and Virtual Piggy provides our young customers with a safe and secure payment method."
Virtual Piggy enables parents to set up a monthly allowance for their children and promotes financial management while empowering U21s to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by their parents.
"We are excited to add a California original to our growing list of fashion brands that recognize the value in providing a safe online shopping experience to the youth market," said Dr Jo Webber, CEO and Founder of Virtual Piggy Inc. "We know that our young consumers will be thrilled with the addition of Lipstik Girls fun and creative collections."
Lipstik Girls, a California based manufacturer, was started in June 2000 by husband and wife team Steve Lloyd and Elisa Barretta Lloyd. Elisa is a Rhode Island School of Design graduate who then spent 10 years living, studying and eventually working as a designer in Rome, Italy.
Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws.
