The Can Makers, the body representing the UK manufacturers of beverage cans, has revealed the winners of its student video competition in partnership with the British Film Institute
The winners are Jens Christensen, Louis King and James Hurst from Goldsmiths University.
Their Brit gangster-style short ‘Can Heist’ scooped the top prize of £1,500 and a world premier at the British Film Institute (BFI) later this month.
Can Makers partnered with the BFI for the sponsorship which was supported by British actor Danny Dyer.
The ‘Myth Busting – what happens to your can when it’s recycled’ competition challenged students to shatter common recycling myths in a way that young people could relate to.
The 2 minute video entries were judged by a panel headed by Sky Movies Presenter, Craig Stevens, and representatives from Defra, The Independent, BFI, film makers and industry experts. The judges unanimously voted ‘Can Heist’ the overall winner, after naming it as ‘Wittiest’ category winner, for its clever storyline and innovative approach to communicating recycling messages.
Two other categories, ‘Most Visually Appealing’ and ‘Most Creative’ were won by ‘The Death and Life of a Can’ by Sonya Moorjani from Richmond, The American International University in London and ‘The Adventure of the Lonely Can’ by Wade Bennett, The Academy of Contemporary Music, Guildford.
Geoff Courtney, chairman of the Can Makers, said: “We ran the competition to challenge student creatives to help us educate other young people about recycling, particularly the myths around can recycling. In a report we previously commissioned, the students spotlighted the sheer volume of misunderstanding that exists around recycling. They also highlighted that video was a great way to get our messages across. This competition combined these two ideas and I’m pleased to say we have some very worthy winners.”
