TRX Promoted Paul Zadoff to Role of President Where He Will Head The TRX Leadership Team

TRX, the creator of Suspension Training and Rip Training equipment, has promoted Paul Zadoff to the role of president where he will head the TRX leadership team in charge of successfully driving the brand’s next chapter of expansion.

Zadoff joined TRX in June 2013 as Chief Commercial Officer, responsible for the product, marketing, sales, education and direct-to-consumer teams, globally. As the new President of TRX, Paul will oversee the direction of the TRX leadership team and be tasked with executing an ambitious long-term vision in order to successfully drive the TRX brand through its next phase of growth.

“Paul has a deep understanding of the industry landscape and possesses an unparalleled ability to execute a vision which he’s demonstrated throughout his 25-year career,” CEO and Founder Randy Hetrick said. “Under his leadership as our new President, we will unleash the brand to capture the significant consumer opportunity that lies ahead of us as we evolve into the world’s leading training brand.”

“I look forward to the opportunity to lead the brand toward its next phase of sustainable growth and build enduring profitability,” said Zadoff. “TRX’s suite of innovative products, programming and education has been validated by elite athletes, training professionals and fitness enthusiasts around the globe and the brand is poised to accelerate to new heights.”

Zadoff assumes the role of President after holding a variety of senior and executive roles with iconic global brands in the Sporting Goods and Fashion Apparel industries. He brings 25 years of wholesale, retail and product experience to his new position at TRX. Previous to joining the company, Zadoff served as Senior Vice President, Americas Commercial Operations at Levi’s, as Vice President, Global Sales at Patagonia and, during his tenure with Nike, held several global leadership roles, including General Manager Eastern Europe, General Manager Asia Pacific Equipment, and Managing Director Nike Pacific where he successfully led the brand to record profitability as it was voted the second most coveted youth brand across all industries, services and sectors.