Molson Coors Cobra India brewery is expanding its product portfolio, with the launch of a new strong beer - Royal Brew.
The introduction of Royal Brew follows the launch of British beer Carling, reported The Economic Times.
Molson Coors Cobra India is a joint venture between the US-based Molson Coors Brewing and the Cobra Indian Beer. It currently markets two strong beer brands namely King Cobra and Iceberg 9,000.
Molson Coors chairman Peter H Coors said that the the company's experience of the Indian market says that the consumer here prefers hard liquor over light.
"Favorable demographics, coupled with increasing focus of foreign brewers on product range and rising social acceptance of alcohol are expected to enable beer demand to grow swiftly in years to come," added Coors.
Strong beer is expected to cater to the consumer demand across Bihar, Punjab, Haryana, Bengal and Delhi.
