Trade Resources Industry Views Picobrew Unveils New Pico Offerings

Picobrew Unveils New Pico Offerings

PicoBrew has launched new models of their award-winning Pico craft beer brewing machine on the crowd-funding site Kickstarter.

The world's most compact and easy to use craft-beer-brewing machine has already received outstanding support on Kickstarter, already ranking in the top 20 Kickstarter Design projects of all time and with 5 days still remaining in the campaign.

"We know our backers are looking for differentiation and uniqueness, which is why we introduced the all-black 'Pico Ltd Edition' model," said Dr. Bill Mitchell, co-Founder of PicoBrew. The Pico Ltd Edition preorder also comes with a bundled FreeStyle PicoPak. FreeStyle PicoPaks themselves are a new feature introduced by PicoBrew during their Kickstarter campaign. FreeStyle Paks are custom recipe + ingredient packages created by using PicoBrew's unique graphical FreeStyle Pak Editor software.

The other model introduction PicoBrew rolled out is the Pico Brewvana. Brewvana is the first complete brewing-fermenting-dispensing all-in-one solution to fit in such a compact footprint, and the first ever to feature precision fermentation control, dispense temperature control and beer-remaining monitoring. Pico Brewvana includes a new Pico, a customized KegSmarts smart kegerator, 4 ball lock kegs + 4 PicoBrew Select PicoPaks, a stainless triple-tap tower with Perlick faucets, a triple regulator, 4 KegPlates and 2 KegWarmers.

Over the course of their Pico Kickstarter campaign PicoBrew has continued to create customer excitement by increasing the capabilities and features of their appliance. These two new models target customers looking for unique features and deep pre-order discounts through the Dec 1.

"We are extremely grateful for the worldwide support of craft beer enthusiasts," said Mitchell. "With their strong support we are continuing to push the envelope in terms of craft beer creation at home."

Picobrew's Pico is available for pre-order on the PicoBrew Kickstarter page for a limited time at a special promotional price of $575 ($424 off of the eventual retail price next Spring).

Source: http://www.drinks-business-review.com/news/picobrew-unveils-new-pico-offerings-261115-4737474
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