Deutsch Family Wine & Spirits, a New York-based family-run privately owned firm, has purchased Eppa SuperFruit Sangria from Miami-based Eppa Wine Company (EWC) for an undisclosed amount.
Made in Mendocino, California, the Eppa Superfruit Sangria is crafted from certified organically-grown grapes and organic superfruit juices, including pomegranate, blueberry, blood orange and acai.
Eppa is rich with antioxidants and is said to be ideal for health-conscious consumers.
In 2012, Eppa accounted for 26% of the category growth, which grew by 19.4% in dollar volume, as against the 2011 figures.
Deutsch Family Wine & Spirits chairman and founder Bill Deutsch said, "While it's always been popular in the on-premise market, there's a big opportunity to make a stronger impact off-premise with premium quality ready-to-serve sangrias."
Commenting on the acquisition, EWC co-founder John Gomez said, "Deutsch Family Wine & Spirits is the perfect organization to take Eppa to new consumers and new heights."
Eppa SuperFruit Sangria is available at a suggested retail price of $11.99 per 750ml bottle.
