Bicycle Retailer & Industry News editors and sponsors roll out Tuesday morning on a three-day tour of bicycle stores in Chicago.
The BRAIN Dealer Tour will visit 13 stores by bike this week, sampling the growing infrastructure for bikes in the city. During hour-long visits editors will learn what makes Chi-town dealers unique. Editors will post daily online recaps and photo galleries. In-depth coverage of the Chicagoland retail landscape will be featured in a special section of the June 15 edition.
The magazine’s staff is joined by representatives from sponsoring companies Advanced Sports International, Bell, Interbike, Light & Motion, People for Bikes, Wahoo Fitness and White Lightning.
On Tuesday the traveling tour heads Northeast of the city with stops at Edgebrook Cycle & Sport, Get a Grip Cycles, Kozy’s Cyclery and Oscar Wastyn Cycles. People for Bikes will host an end-of-day reception at SRAM’s headquarters.
Then on Wednesday riders will head North but stay close to the shores of Lake Michigan with visits to Evanston’s Wheel & Sprocket and The Pony Shop, then head back to the city with a stop for lunch and visit at Heritage Bicycles, Johnny Sprockets and wrapping up the day at Cycle Smithy.
Thursday the Dealer Tour will venture south of the city with a stop at Blue City Cycles, then work its way back north to Roll, Ciclo Urbano and Village Cycle Center.
Aside from daily online stories, readers can follow along all week on Twitter (#braindealertour) and Facebook.
