The new year began with good luck for Jiefang trucks with good news. 11,367 Jiefang medium and heavy-duty trucks were sold in January, 2016. The shares increased by 7.1% compared with the same period of last year. And the shares in January reached 21.3%. 7,852 sets Jiefang heavy-duty truck were sold. The shares increased by 69.6% compared with the same period of last year. It ranked the first place in the industry. The good start of January laid a solid foundation for the accomplishment of the total sales target of this year.
First of all, the sales is directed by the strategies of “Focus on Customers, Cooperate with Works, Focus on Target, Develops and Wins together”, stick to the detailed promotional measures of “Two Focus, Four Deepen”. Jiefang made great efforts actively, enhanced the promotional modes and innovated the service experience. And it held the activity of “Jiefang visits customers in the Spring Festival” themed with “Jiefang’s care in the New Year, Express the gratitude to customers in Spring Festival”. The activity increased the sales volume of group customers, enlightened the buying inspiration of truck users, and increased the sales volume of Jiefang trucks greatly. Meanwhile, the 2016 Jiefang J6 Service Festival in the Spring Festival was held to express its gratitude to the loyal customers of Jiefang sincerely. This activity further strengthened the meaning of Jiefang special service, and enhanced the satisfaction level of Jiefang customers in real sense.
Regarding the trucks, Jiefang company grasps the demand of market accurately, adjusts the product strategies timely and completely meet the personalized demand of subdivided market to complete the task of “Create Wealth for Customers”. The J6 Navigator rolled out in 2015 firstly reached the world-class using standards of “Exchange oil for engine, transmission and driving axle after driving of 0.1 million KM, non-maintenance for wheels within 0.5 million KM” and “Without accumulating of mileage withing 3 years”. This truck mode won the affirmation of market and reliability of users soon after on-sale. Journalists got to know that 1,700 Jiefang J6 Navigator 460-horsepower dual-axle tractors were sold in January. This truck mode is one of those sold in the largest amount in the industry.
