Sweden-based designer brand Dragon Rouge has developed a new packaging design for the British baby food maker Organix.
The new packaging design is expected by the food maker to offer better shelf experience as well as strengthen its market position following the growing competition in the baby food segment.
The new packaging features real ingredients used to make the products and a piece of prose that talks about the textures, tastes and shapes of the contents of the pack.
Dragon Rouge creative director Marie Therese Cassidy said the company balanced the foodiness on the front of pack with curiosity on the back showing shots of little people happily exploring the outdoors.
"The result is a range of some 40 skus that can shape the future of the Organix brand for today's generation of parents and truly instil a lifelong love of good food in their children," Therese Cassidy added.
Organix will launch the cereals across major retailers starting from mid January, while the remaining packaging for other product is scheduled to be available in the spring.
Image: Organix baby food. Photo: Courtesy of Dragon Rouge.
