Packaging solutions provider Amcor Flexibles has developed a polyethylene bread bag for Hovis, which is made from renewable resources.
Hovis Seed Sensations bread bag is made with renewable polyethylene (PE) and compared to traditional bread bags that are made with plastic from non-renewable fossil sources, it is claimed to possess a 75% lower product carbon footprint.
Seed Sensations is said to be the first premium product, which has been relaunched by using renewable PE bags.
Hovis marketing manager Richard McQuillan said the company had a breakthrough proposition with the new renewable PE bread bag.
"The attention to detail from the team at Amcor Flexibles has been a key part of the smooth introduction of the new packaging format," McQuillan added.
Amcor Flexibles Europe & Americas sustainability leader Dr Gerald Rebitzer said the company has a responsibility to manage the environmental impacts of all operations and products, as a global packaging leader.
"The Advanced Sustainability Stewardship Evaluation Tool (ASSET) is a key element in Amcor's journey towards excellence in sustainability," Rebitzer added.
