According to a research report released by the Can Manufacturers Institute (CMI), aluminum cans play a major role in enhancing consumer drinking experience.
The report, which looked at the science behind taste and the consumer sensory experience, found that multiple sensory cues, including the sound of a can opening, the 360-degree graphic capabilities, the unique re-sealable qualities and cans’ versatility impact and enhance the consumer beverage drinking experience.
The new studies, conducted by FoodMinds, a Chicago-based food and nutrition consulting company, include a sensory profiling study, quantitative consumer package use/attitudes survey, and review of published secondary research.
FoodMinds strategic insights director Grant Prentice said: “whether its reinforcing the subtle but important sensory qualities of a drink, or protecting the complex taste chemistry of a craft beverage, cans play a prominent role in contributing to drinkers’ experiences with their favorite beverages.“
Key findings in the report include:
Cans effectively block out the damaging effects of oxygen, light and temperature to help preserve flavor.
Aluminum cans provide a higher level of beverage chemistry protection – a benefit especially important for beer, juice and milk that are particularly sensitive to the effects of light and oxygen.
Packaging has a significant impact on consumer perceptions of food and beverage—via the cracking noise they make when opened, to their cold and smooth tactile qualities, aluminum cans create satisfying expectations of a products taste and smell.
Over time, the aluminum can preserves the sensory qualities of a beverage, contributing to a consistent drinking experience, potentially enhancing repeat purchase opportunities.
CMI president Robert Budway said: “This research reinforces that the can is the premier package to provide the best beverage experience for consumers.
“Choosing the aluminum can is the perfect vehicle to impact beverage sales.”
