Robert Graham announces it has licensed Majestic International for men's underwear and loungewear. The collection, which will launch in the Fall of 2015, marks its entrance to the underwear and loungewear category to supplement the men's product range of Robert Graham including; sportswear, premium denim, accessories, outerwear, eyewear, footwear and fragrance.
"Underwear and loungewear are a great compliment to the Robert Graham lifestyle experience," said Michael Buckley, Chief Executive Officer of Robert Graham. "We are very confident our partnership with Majestic International will result in a truly remarkable collection unique to the marketplace—a combination of comfort and unexpected details, intrinsic to the Robert Graham DNA."
"Our company is very excited by our new venture with Robert Graham," said Sam Landsman, Chief Executive Officer and President of Majestic International. "It is one thing to offer sophisticated product within an eclectic brand, but Robert Graham pieces are for 'collectors'. We look forward to creating an exceptional collection of men's underwear and loungewear with Robert Graham."
Robert Graham enjoys a robust and loyal consumer following who collect pieces due to the distinctive design elements and superior craftsmanship. The iconic fabrics and trims are designed in-house and are proprietary to Robert Graham.
Source:
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=166113
