Pladra, Inc., makers of USA-built outdoor lifestyle clothing, will partner with Sun Valley, Idaho-based White Cloud Communication for its communication strategy, public relations and media outreach - effective immediately.
"We have spent years focusing on fit, fabric, construction and all the details to produce the highest quality shirt,” said Pladra Founder Jeff Ladra. “We are now very excited to tell our story to the public through the expertise of White Cloud Communication. Cassie and her team share the same passion for public relations and media outreach as we do for manufacturing. We are thrilled to kick off our partnership."
Having struggled with finding a flannel in the market that both fits well and was enduring, Ladra, started tinkering with prototypes to build the perfect plaid flannel shirt nearly a decade ago.
“To partner with a team that’s dedicated to making the best plaid flannel out there, with carefully considered fit, durability and style accents first and foremost, makes it an obvious and fun partnership,” said White Cloud Founder Cassie Abel. “We’re ecstatic about this relationship and couldn't be more excited to help Pladra grow and build a loyal following across all channels.”
