UnderCurrent was very busy running around CES last week, checking out all the latest gadgets on display stands that can only be described as gargantuan and borderline over-the-top.But while the finished product was very impressive to see, it is far more impressive to see just what goes into a spectacle of this size.
With a 360° screen running around its stand like a halo, Sony certainly garnered attention as one of the biggest exhibitors at the show. Its stand featured a huge array of products across almost every category, from digital imaging and smartphones, to TVs and wearable technology devices as well as a few prototype products that pushed the boundaries of mainstream technology.
UnderCurrent certainly had a deeper appreciation for all the work that goes into CES after seeing proof of the labours of Sony’s building team.
The early stages of Sony’s CES stand build.
These walls slowly turned into a long wooden corridor.
The wooden walls featured special recesses for Sony’s displays.
The makings of a large-scale projection display.
Outside the Sony halo.
Yep, it’s a Sony.
The stand featured some unique areas, including this display showing off Sony’s waterproof smartphones.
A behind the scenes shot of the making of Sony’s keynote ad, featuring an homage to Breaking Bad. Let’s hope that’s not real crystal meth…
An imaging display on Sony’s CES stand.
Sony’s Dog Cam waits in the wings…
