New UK drinks brand, Simplee Aloe, is hoping to get Brits hooked on the health benefits of aloe vera through the launch of its first aloe vera drink in Whole Foods Market and Sainsbury's stores across the UK.
Simplee Aloe founders, Alex Lai and Raymond Pang, are on a mission to get more people in the UK drinking aloe vera. The plant has already been consumed as a drink for centuries in Asian markets, where it is renowned for keeping skin healthy, a great boost for the immune system and detoxing. They like to call it "nature's secret to health and youth".
The aloe vera category is growing in the UK and Simplee Aloe plans to be at the forefront of the market, by launching the first aloe vera drink packed here in the UK. The Simplee Aloe ethos is about educating consumers about the benefits of drinking aloe vera and encouraging more people to consume it in a refreshing and healthy drink.
Simplee Aloe is never from concentrate, contains no artificial flavours or preservatives and only uses naturally occurring ingredients. Simplee Aloe 'original' is also the first aloe vera drink to be packed in the Tetra Prisma® Aseptic 330ml carton, useful for health-conscious consumers on the move. In addition, Simplee Aloe also has a 1 litre edition available - an ideal size for keeping in the kitchen fridge.
Simplee Aloe has launched in Whole Foods Market with a RRP of £1.79, and is now available in approximately 250 Sainsbury's stores nationwide, along with a number of wholesale stores.
Alex Lai, Co-founder at Simplee Aloe, said: "The health benefits of aloe vera are unrivalled; we like to call it 'nature's secret to health and youth'. We are incredibly excited to be able to offer these benefits to the UK market in the form of a delicious and refreshing drink. The Tetra Prisma® Aseptic carton with DreamCapTM fits perfectly with Simplee Aloe's commitment to providing a drink packed full of goodness that is easy to drink on-the-go."
Andrew Smith, marketing manager, Tetra Pak UK & Ireland, said: "Simplee Aloe is a truly innovative brand, and we are excited to be working with them as they launch their first Simplee Aloe 'original' product. We know that consumers are becoming increasingly aware of the need to make healthy choices, and the goodness provided by Simple Aloe drinks in our Tetra Prisma® Aseptic 330ml cartons will be the perfect option for many people looking for a health boost while they're leading busy lives."
