At CURVENV Las Vegas the vibe was overwhelmingly positive with designers from all around the world presenting their latest Fall/Winter 2013 intimates, swimwear and men's collections on what has become a major global stage. Four days post the lucrative Valentine's Day sales period, quality and concentrated resources offered buyers many options while the February 18th & 19th dates allowed retailers the opportunity to shop with healthy budgets and energized outlooks inspired from the previous week's sales.
Housed within the Venetian Hotel/Sands Expo Hall G, a fresh new look and format was celebrated by attendees, with many commenting they prefer the focused two-day format over the previous three-day event. Designer, TC Fine Intimates said, "The new format and layout, along with appropriate dates has provided the best show ever."
A new devoted, one-on-one retailer marketing program offered top retailer's exclusive amenities during their visit generating new business ventures at the order writing show. "I've seen retailers here that I've never seen before" said Sarah Platt, San Francisco Showroom Owner. With new retailer attendance increased, designer, Hanky Panky said "We've done as much business in Las Vegas as New York, and opened up some great new accounts"
Major intimate's brands such as Cosabella, Chantelle, Eberjey, Lise Charmel, Natori, The Bendon Group, Van De Velde and Wacoal, returned with vigor marking CURVENV Las Vegas key to their sales event calendars. Twenty new innovate brands entered the market, some of the debut's included New York made slim fit men's boxer line Pengallan and well known contemporary line Free People introducing Intimately Free People which showcased attractive silhouettes with accessible pricing.
American made line Knickerocker presented sassy handmade lingerie in the newly added gallery area, designed for up and coming talent in the heart of the show floor. French line PSR Underwear presented elegant and innovative underwear for men, and the Romanian powerhouse Jolidon offered fashionable lingerie, men's underwear, and swimwear for immediate delivery while longtime favorite design house, Eveden provided high quality bra fitting seminars to educate front line sales teams with all the necessary tools to provide the best service.
A Retailers Networking Breakfast and Wine & Cheese Party was held for the first time, which provided a platform for industry networking to flourish and partnerships to be forged. Prior to the show, many of the local and international buyers such as Charmelle 28, A Tropical Affair, My Boudoir, and Tres Jolie took advantage of the dedicated appointment facilitator with a high number of online bookings recorded for the two days. Luxe Lingerie buyer said "Curve Las Vegas was a concentrated and focused powerful show."
Also new to CURVENV Las Vegas was an exclusive Gift Voucher Program, in which participating brands rewarded key retailers during the show. This proved successful for designers and retailers, creating an appointment driven, global environment, while harboring face-to-face time with one another. ''The overall message is one of positivity.
We delivered a tailor made, one-on-one retailer marketing campaign to a carefully selected audience which significantly increased the quality of buyers from the best West Coast and Mid-West stores. With returning and new buyers such as Amazon, La Maison Simons, Modcloth, The Bra Shoppe and Zappos shopping the focused two-day format, it's extremely rewarding to see our team's thoughtful marketing initiatives locally and globally with Eurovet deliver such great results." said Pierre-Nicolas Hurstel, CURVExpo CEO.
Fresh from the success of CURVENV Las Vegas, attention is now turned to the prestigious CURVENY New York February 24, 25, 26, 2013 at Javits Center North, a must-attend East Coast event for retailers and brands. Retailers such as Bergdorf Goodman, Bloomingdales, Journelle, and Lingerie on Lex, Macys, Neiman Marcus, Saks and Townshop have confirmed their attendance. As was the case in Las Vegas, RSVPs to the numerous exciting networking events has been immense. More than 300 brands will exhibit the latest and future trends in designer lingerie, swim, men's and accessories.
