Perrigo has secured approval from the US Food and Drug Administration to launch three milk-based, store brand non-GMO infant formulas.
The company has already started shipments to its retail customers.
Several branded, non-GMO formula products were launched in the US in the last year. The nationally advertised brands Enfamil and Similac introduced over ten non-GMO infant formulas.
Perrigo claims that non-GMO infant formulas typically cost up to 15% more than conventional formulas.
Citing IRI data, Perrigo said sales of non-GMO infant formulas already crossed $45m.
The company noted that said store-brand non-GMO infant formulas can save parents over 45%, compared to nationally advertised brands.
Perrigo CEO John Hendrickson said: "We know that today's millennial mom is more demanding than ever.
"Whether she chooses conventional, non-GMO, or organic infant formulas, Perrigo is committed to providing her with a safe, high quality, and nutritious infant formula to meet her baby's needs for growth and development."
The company manufactured non-GMO infant formulas utilizing ingredients that have not been genetically engineered and are nutritionally comparable to nationally advertised brands.
Perrigo is a leading US manufacturer and supplier of infant formula. The FDA annually inspects the company's cGMP plants.
The company sources dairy ingredients from dairy markets, including the US, Canada, and New Zealand.
