Olper’s, the dairy brand of Pakistan-based Engro Foods, has introduced new packaging formats using holographic technology to create a 3D simulation at a local shopping mall.
The packaging formats include a new format that employs Ecolean technology for 250ml, and Tetra Edge for 1l pack.
The eco-friendly and biodegradable packaging, Ecolean, is also referred to as Olper's Mini Jug and is a jug-shaped pouch that offers ease of pouring. It has microwaveable capabilities.
Tetra Edge packaging format has advantages of a tilted head and a heli cap, which controls milk spillage and increases the usability of the pack, besides keeping the milk smell-free.
Both the innovations in milk packaging are available worldwide.
Source:
http://beverageproducts.packaging-business-review.com/news/olpers-unveils-new-milk-packaging-formats-290413