Manufacturers have taken a hint from the popularity of online gaming to make their online training programs engaging and compelling.
Games have been incorporated into training to help enhance the learning experience, a technique called “gamification.”
In addition, traditional lectures and slideshows have been replaced by high quality animation and graphics accessible via WiFi connections or smart devices.
Manufacturer training is also a two-way street. Online training offers a channel for dealers to provide feedback on topics they need to know more about in order to better run their businesses.
We asked manufacturers to tell us about their online training offerings. What new technology is being employed? What are the trends in online training?
See “This game’s for real: Dealers can gain a competitive edge when employees learn online” for a look at the programs offered by the manufacturers of the Bridgestone, Continental, Cooper, Falken, Giti, Goodyear, Hankook, Kumho, Michelin, Pirelli, Toyo and Yokohama brands online or in the digital edition of the September 2014 issue of Modern Tire Dealer.
