Trade Resources Industry Views Japanese Household Appliances Companies Suffered Loss in Chinese Market

Japanese Household Appliances Companies Suffered Loss in Chinese Market

A media report claims that the Japanese consumer electronics giant Sony Corpis planning to pull out of the Chinese market due to decreasing sales. However, the Chinese branch denied this report.

Sony, much like other consumer electronics makers, is having problems turning profit as far as their mobile business goes. Globally, Sony is cutting its payroll, selling a number of its business and assets, and already got de-listed from the London stock market in August.Sony’s loss for the year is expected to be 5 times bigger, expanding from 50 billion Yen to 230 billion yen.

Japanese consumer electronics companies have suffered the heaviest losses since 2008. Panasonic posted  a 30.4 billion yen net loss, its highest in a decade. HITACHI earnings dropped 96.6% and Sony posted a net loss of 15.5 billion yen. In 2012, Japanese household appliances companies remained the poor performance.

Insiders believe that the development of enterprises follows certain rules. With a rapidly-changing demand, Japanese companies has not done enough on the innovation front.
As to domestic consumer electronics market, products from Korean, Chinese and Taiwan's companies bring pressure to Japanese companies. Chinese companies keeps expanding capacities, with meet basic demand. Besides, Japanese companies suffered loss due to the consumers' purchase trend ration.

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