Specialty pharmaceutical company Aptalis Pharma has deployed Cegedim Relationship Management's Mobile Intelligence CRM through the cloud, and OneKey to optimize its commercial strategies for its specialty care teams in Germany and France.
Cegedim's Mobile Intelligence via the cloud empowers companies with a centralized platform to consolidate interactions, improve governance and enhance strategy execution.
Aptalis Pharma International Specialty Pharmaceuticals president Jean-Louis Anspach said the company believes Cegedim's highly user-centric mobile platform will allow it to maximize interactions with its key stakeholders.
"Mobile Intelligence will help our organization capture increased value in this rapidly evolving industry," Anspach added.
Aptalis has also deployed Cegedim's OneKey, a healthcare professional database, as part of its comprehensive mobile CRM deployment.
