Confectionery and chewing gum manufacturer and distributor, Perfetti Van Melle has selected Velcro Brand’s easy-to-use sensory closure for its Mentos Pure Fresh Gum wallet packs.
The Mentos Pure Fresh Gum Wallet Packs features Velcro brand's exclusive PRESS-LOK closure system.
Perfetti Van Melle marketing vice-president Sylvia Buxton said: “With the Velcro Brand trademark on our packaging, we’re providing extra value to our customers who can be assured that their favorite Mentos gum is sealed securely – and easily – in its package.”
The Perfetti Van Melle’s new pocket-friendly packs, which come in fresh mint, spearmint, and watermelon flavors, comprise 12 pieces of sugar-free Mentos Pure Fresh Gum.
Velcro said that the PRESS-LOK closure selected for the new pouches uses thin profile to allow consumers to easily fit the small package into their pocket or handbag.
Velcro Companies marketing and innovation vice-president Jurjen Jacobs said: “Our partnership with Perfetti Van Melle is an exciting step for us; it marks the first time our PRESS-LOK closure is used on a confectionery product in North America.
“These closures allow for efficient, slim packaging that keeps items fresh and makes them more transportable, which both candy manufacturers and consumers will love.”
The Velcro Brand PRESS-LOK closure system is a hook-to-hook technology designed for the flexible packaging market.
In 2016, Zuke's, a provider of natural dog food and pet treats, has selected the Velcro closure system for its Zuke's Ascent Natural dog food line.
