The US food manufacturers have reduced advertising on television which promotes less-healthy foods for children, with the aim to reduce obesity.
When compared to 2006, food marketing spending has reduced 20% in 2009, according to Federal Trade Commission. However, a growth of about 51% to $122.5m has also been reported at the same time in online and mobile marketing.
The trade commission report recommended that the self-regulating by the food industry may not be sufficient to address the obesity problem in children.
Although the limiting the food marketing spending has become an effective way to protect children's health, the majority of foods being advertised for children is still of poor nutritional quality.
Source:
http://bakeryandcereals.food-business-review.com/news/food-companies-self-regulating-to-protect-childrens-health-271212
