Nike Golf unveiled an innovative range of products for 2014—featuring golf clubs, golf balls, footwear and apparel—at an event at the company’s world headquarters in Beaverton, Ore. The new products are designed to unleash the athlete in every golfer in a way that only Nike can through four key technologies: Cavity Back technology in golf clubs; Speedlock RZN Core technology in golf balls; Lunar technology in footwear; and Mobility Enhanced technologies in apparel.
"For us, innovation and design is at the epicenter of everything we do,” said Cindy Davis, President of Nike Golf. “We obsess every detail. Is it fast enough? Is it light enough? Does it feel right? Sound right? Does it meet the eye? Does it move with the body? We challenge everything. We think something nobody else thinks. We build something nobody else builds. We improve something that no one else thinks needs improving. If it's good enough, then we must make it better."
APPAREL INNOVATIONS
Nike Hyperadapt Wind Jacket: Featuring the same four-way stretch technology and sweater-like feel as the Hyperadapt Storm-FIT jacket, the Hyperadapt Wind jacket is a lighter, windproof and rain-resistant version perfect for spring. A transparent outer shell showcases the jacket’s technical details inside and out.
Nike Lightweight Innovation Color Polo: The mobility chassis, a new seam construction that allows for optimal movement, is bonded rather than stitched to lie more closely against the body. Designers shifted the seam towards the upper back so it doesn’t run across the top of the shoulders, allowing maximized movement throughout the swing, free of distractions.
Nike Innovation Woven Cover-up: The Innovation Woven Cover-up features two technologies merged into one unique, hybrid design. The lightweight wind-and-water resistant Dri-FIT stretch woven body – the ‘jacket’ – is breathable and protects against the elements. The 3D knit sleeves – the ‘sweater’ – keeps warmth in and amplifies movement through the arms and shoulders.
