Arcade Beauty, a company involved in the development, marketing, sale and production of multi-sensory and interactive sampling solutions, and Easysnap Technology, which has created a patented one-hand opening and dispensing unit dose, have entered into a strategic partnership.
As part of this partnership, Arcade Beauty has acquired 30% of outstanding shares of Easysnap and has acquired several production lines, which will be located at Arcade Beauty production facilities to better serve customers in the cosmetic and beauty segments worldover.
This agreement also comprises some commercial and manufacturing arrangements associated with cosmetic and beauty sampling.
The deal will enable both partners to bolster their market position and work together to market Easysnap's one-handed unit dose sampling system and leverage on its patented and proprietary technologies.
Arcade Beauty president and CEO Serge Jureidini said: "We are delighted to announce this strategic partnership with Easysnap and look forward to working closely with its co-founders Christian Burattini and Andrea Taglini.
"Arcade Beauty continues to invest in new technologies and is committed to research and development as we strive to bring innovation to the marketplace and to better serve our customers. We look forward to the many possibilities this strategic partnership brings."
Easysnap co-founders Christian Burattini and Andrea Taglini said: "We are extremely pleased to be joining forces with Arcade Beauty to fully develop the market for the patented one-hand opening and dispensing unit dose.
"This is a significant milestone for Easysnap and we are excited to expand our brand in the marketplace as well as continue to develop our patented and innovative proprietary technologies."
Arcade Beauty is also into as specialized packaging, primarily for the fragrance, beauty and personal care segments. The company was set up in September 2014 via the merger of Arcade Marketing and Bioplan, two sample packaging firms based in New York and Paris, respectively.
Easysnap Technology develops specialized systems for the one hand opening and dispensing unit dose for the cosmetic, pharmaceutical and food segments using its patented technology and proprietary machinery application processes. Established in 2003, the firm has headquarters and production facility in Bologna, Italy.
