Tons Lightology, which develops commercial LED lighting fixtures for OEM and own-brand sale, aims to increase the proportion of total revenues from own-brand sales from 10% in 2012 to 15% in 2013 through focusing marketing in Japan, China, Taiwan, Southeast Asia, India and Brazil, according to company chairman Tom Tang.
Tons expects the revenue proportion of LED lighting to rise from 55% in 2012 to 60% in 2013, and the company will start listing on Taiwan's over-the-counter (OTC) stock market on June 27. Tons stated that order visibility is around 1-2 months.
Tang added that the firm received OEM orders from Europe-based large-size lighting fixture firms in 2012 hence Europe accounted for 61% of revenues. However, Tang noted, the debt crisis in Europe may affect countries such as The Netherlands, Sweden, and Denmark in 2013.
Taiwan-based LED chipmaker disclosed that sales from LED backlighting products in the second quarter are stronger than sales from lighting products. Market conditions are expected to be clearer in June, said Epistar. The firm added that LED lighting demand is likely to show significant growth in the third quarter.
