Newton Running signed Craig “Crowie” Alexander in a lifetime partnership with the recognized triathlete.
Alexander is the 2008, 2009 and 2011 Ironman Triathlon World Champion as well as the 2006 and 2011 Ironman 70.3 World Champion. In 2011, he became the first man to win both the Ironman 70.3 and Ironman World Championships in the same year, and set the course record at age 38 as the oldest man in history to win the Ironman Hawaii.
While Alexander, 43, has stepped back from racing full distance Ironman races, he continues to regularly win at the 70.3 distance. Alexander has also created his own unique triathlon coaching brand Sansego (meaning without ego).
Alexander has been sponsored by Newton Running since the company’s debut in 2007.
“Newton shoes have been an essential part of my training and racing toolkit for more than eight years. The technology rewards and encourages efficient running, which has been a key to my racing success. I can’t imagine running in anything but Newtons and I look forward to our continued partnership,” said Alexander.
“Craig has been part of the Newton family for more than eight years,” said Director of Athletes and Events at Newton Running, Yo Schmidt. “We are thrilled to have been part of his significant achievements in the world of endurance sport, and we are looking forward to a continued partnership as Craig brings his passion, knowledge and sense of community to runners and triathletes all around the world.”