Bridgestone Americas Tire Operations (BATO) announced that Stuart (Stu) Crum has been named president of Bridgestone Retail Operations LLC, effective August 5.
Crum has nearly thirty years of experience in automotive retail, most recently serving as president of Jiffy Lube International, a subsidiary of Shell Oil Company. In that role, Crum was responsible for the oversight of more than 2,100 franchised service centers throughout North America which serve approximately 22 million customers annually.
Prior to Jiffy Lube, Crum held roles of increasing responsibility within Shell, including vice president of national accounts North American automotive consumer products; general manager strategy and portfolio North America; general manager sales and operations Caribbean, Central America, Northern South America; and director of marketing. Crum joined Shell from Texaco Inc., where he worked for 15 years in several marketing and retail capacities.
"I am confident that Stu's experience in training and developing people, his drive for operational excellence and his keen understanding of consumers will ensure that we continue to provide the best service, the highest quality products and the right solutions to meet the needs of all of our customers," says Gordon Knapp, president, consumer U.S. and Canada, BATO.
Crum earned a bachelor's degree in marketing from the University of Tulsa, where he attended on a full football scholarship before spending three years as a place kicker in the NFL and USFL.
