Since last year,stationery industry in China is facing greater pressure.Inflation caused a series of operating costs continue to rise such as labor cost of raw materials costs, loss of demographic dividend, market competition intensifies, they constantly eating into profit margins, and thepressure of rising cost and product price attack inside and out, make the advantage of stationery production cost and price gradually lost.
The stationery demand is biger and biger year by year,improvement of stationery products' quality, the intensified capital expansion, in cooperation between enterprise is increasing,these trends are the good thing for powerful large stationery enterprises, when this kind of big companies complied with this kind of development trend, then they will gradually do better.
However, for the small and medium stationery enterprises,these shortcomings such as scattered, fatal and small let them get into trouble.Since most of office stationery enterprises engaged in OEM, low value-added profit,and high technology products processing and technologies and key process of stationery are master by the foreigners, it will restrict the sustainable development.In the growing office stationery market,many domestic stationery enterprises does not pay attention to product research and development and quality, lack of scientific marketing strategy.Specific performance in product development, brand building, marketing, channel management, marketing and relations,they lack of long-term, stable and scientific strategic guidance on these issues.So that "made in China" office stationery only can occupy low-margin and low-end office stationery market, while international brands can occupy the high grade part in domestic market.
For small and mediumc stationery enterprises, there is a gap on the quality of the products, cooperation opportunity is relatively less, not to mention capital operation, therefore, in continuous development and progress of the stationery industry, small business environment will be increasingly difficult to stay in the market,those strong stationery enterprises use this trend to analyze a better development of enterprises, while for small and medium-sized enterprises, only the tenacious transformation and upgrading can work out a piece of heaven and earth in the stationery industry.
How to transform?Extensive growth model has come to an end, the enterprise only cultivate autonomous brand which has a high international reputation,use integrated innovation, design, development, marketing, brand to focus on brand competition, make the products become high-grade, high quality, high price,so that can promote industrial upgrading.
