The Bollywood filmmaker Ritesh Sidhwani, in collaboration with his wife Dolly Sidhwani and brother-in-law Anand Bahl, has launched a clothing line named Noble Faith.
Slated to be available for purchase exclusively at the Indian shopping destination Myntra.com, the range is targeted towards young women and men who are bold, diverse and fashionable.
While speaking about the association, the Chief Operating Officer of Myntra, Ganesh Subramanian, states, “We are delighted to partner with yet another celebrity brand ‘Noble Faith’ which enhances our commitment of providing quick and easy access to the latest fashion trends in the country, with just a click.”
“We firmly echo Noble Faith's belief that 'what you wear today will be fashion tomorrow. We believe in strengthening our foothold in every avenue related to fashion and Bollywood is no doubt a strong influencer for fashion,” he explains.
Dolly Sidhwani also expressed her excitement by adding, “We decided to join hands with Myntra and met with the COO Ganesh Subramanian who loved our collection. We are exclusively available with them as they are a huge company and will be able to give us great visibility in the online retail space.”
The introductory collection features dresses, printed maxi skirts, palazzos, strapless jumpsuits, tops and jackets for women and shorts, casual trousers and shirts for men.
Actress Amrita Arora is the face of Noble Faith for the season. Adhuna Akhtar, wife of actor-director Farhan Akhtar and Bhavna Pandey, wife of actor Chunky Pandey have recently been spotted donning the Noble Faith collection at various events.
Apart from collaborating with the Sidhwanis, Myntra has earlier partnered with several leading Bollywood personalities like Hrithik Roshan for his HRX collection, Ranveer Singh for Roadster, Kangana Ranaut for DressBerry and Lisa Hayden.
Myntra offers products from some 700 leading fashion and lifestyle brands such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Mango, Diesel, CAT, Timberland, US Polo, FabIndia, Biba as well as celebrity labels like Being Human by Salman Khan. The e-commerce site also offers designerwear from Manish Arora, Rajesh Prathap and Wills Signature range.
Noble Faith has been a part of the clothing industry since 1966. (PB)
