Jason Barber, the West Dorset dairy farmer, who delivered Black Cow Vodka explains how important the right gift packaging is for the Black Cow brand: “The packaging has to be an extension of the story and the brand guidelines which are a core part of Black Cow’s identity. We wanted a piece of packaging that was simple, innovative and created a fun reveal for our products.
“The materials that were chosen, namely the gold blocking and the tactile finish give a premium feel and appearance that reflect the very high-quality nature of our product. The combination of a unique tie-in between food, alcohol and farming is a luxury gift box featuring a soft-touch feel matching the smoothness of the vodka, finished by gold foil decoration topped with a gloss varnish reflecting the award-winning quality of the cheddar cheese.
“The luxury gift pack is designed to transport the liquor firmly and safely but with a light touch to ensure the freshness and purity of the ripe cheese.”
Patrick Sweeney, general manager Smurfit Kappa Barnstaple, responsible for overseeing the design and specification of the display pack comments: “We are often approached by brand owners wishing to extend their franchise. However, this is the first time that we have been asked to package such a unique mix of innovation and tradition.”
