ByteLight lamps send information about products and collect data on how consumers move within spaces
The US-based indoor-lighting positioning specialist Bytelight has signed a deal to allow LED luminaire manufacturer Solais to sell and manufacture Bytelight-enabled LED lamps.
Bytelight’s location-based technology uses lighting to give building owners the ability to relay information to occupants at precise locations, as well as gather information about how they move within a space. ByteLight-enabled lamps from US firm Solais Lighting, will serve as lights and positioning beacons, transmitting signals that can be picked up by camera-equipped mobile devices carried by occupants of buildings. Once signals are detected, each mobile device can calculate its position without the need for an active-network connection. Venue owners are then capable of delivering local content, interactive maps and indoor navigation features to users, based on their precise location inside the venue.
Aaron Ganick, CEO and co-founder of ByteLight said: “Solais produces innovative, high-performance LED lamps that are perfect for track and recessed fixtures, which are widely used by our prospective customers in the commercial, retail and public sectors. This makes them an ideal partner as we move aggressively into these markets with a ByteLight in every bulb.”
James Leahy, president of Solais Lighting said: “The value proposition for LED lighting has traditionally been focused on greater energy efficiency, and rightfully so. However, ByteLight is enhancing the commercial value of these energy-efficient light sources in a whole new way, by turning them into more than just sources of illumination. We believe this exciting new functionality will accelerate demand and adoption of our LED lamps in the commercial market.”
Bytelight’s intelligent positioning technology was covered in our recent article on smartphone-enabled lighting technology Controls: The age of the app
