Bosch Automotive Aftermarket Middle East & Africa (MEA) has developed a new packaging design for its automotive spare parts and car accessories.
The new design, which features a large sample product photo, along with the product identification number and information on the product benefits, will replace the old packaging across the region from 2014.
According to the company, a white band running around the packaging includes the Bosch logo that would help customers to easily identify the brand as well as select the right spare part.
The new designs will be used to pack Bosch spare parts and accessories including spark plugs, batteries, diesel systems, braking systems, diagnostic test equipment, filters and rotating machines.
Bosch Automotive Aftermarket MEA vice president Andreas Bodemer said the company has been supplying spare parts and car accessories for more than 125 years.
"The new Bosch packaging being introduced in the Middle East and Africa region is instantly recognisable as a high-quality product and reflects the strong brand of Bosch to our valued customers," Bodemer added.
Bosch's new packaging design is part of its plan to offer products with clear labels and International Article Number (EAN) codes.
