The Australian Made Campaign has reminded businesses to boost country-of-origin branding on products as part of its strategy to leverage new export opportunities available via the Trans-Pacific Partnership (TPP).
“The TPP will significantly reduce trade barriers, opening up new markets for Aussie growers and manufacturers – but it is important they make the most of the marketing opportunity presented by ‘being Aussie’,” Australian Made Campaign chief Ian Harrison said.
“Prominent country-of-origin branding will play a key role in driving sales in the Pacific region, which has demonstrated increasing demand for Australian products and produce.”
The Australian Made Campaign administers and promotes the country’s only registered country-of-origin certification trade mark for all classes of Australian goods, the green-and-gold Australian Made, Australian Grown kangaroo logo.
“The stylised kangaroo has been used to promote genuine Aussie products and produce for almost three decades, and the research shows it works,” Harrison said.
“The Australian Made, Australian Grown logo is by far Australia’s most recognised and trusted country-of-origin symbol.”
Surveys conducted by YSC Online in 2010 found that products carrying the logo in export markets were more likely to have increased sales than those which did not.
“Australia has earned itself a reputation for making and growing high quality products and produce, with the Australian dollar falling in value, demand for Aussie exports is growing strongly,” he said.
Australian Food and Grocery Council (AFGC) CEO Gary Dawson said the TPP agreement would bring significant benefits for Australia’s food and grocery sector.
“This regional trade agreement will further open up some of Australia’s key export markets, particularly in the food, beverage and grocery sectors. The TPP builds on earlier trade agreements, including with the United States, Japan, Malaysia and Singapore,” Dawson said.
“The TPP sets a global standard for trade liberalisation going forward.
"The TPP provides a common set of rules among 12 countries which will greatly support Australian food exporters’ participation in regional and global supply chains.”
