Ball Packaging Europe has designed new 33cl (11oz) beverage cans for HAINDL′S Bitter Lemon, Ginger Ale and Tonic Water drinks.
The cans are decked with a Quick Response (QR) code which can be scanned by customers using their smartphone camera in order to retrieve HAINDL'S web page.
According to Ball, customers will receive product information, including cocktail suggestions for the three carbonated bitters that are traditionally used as mixers in long drinks such as vodka and lemon or gin and tonic.
The cans can be recycled any number of times without losing material quality.
Source:
http://recyclable.packaging-business-review.com/news/ball-packaging-designs-new-recyclable-cans-for-haindls-270213
