Sappi Speciality Papers has developed atelier, a multi-ply board produced on a single-wire board machine for the packaging industry.
atelier is a new hybrid folding box board product that has been made available in weights from 220 gsm to 350 gsm.
The product features 99% brightness on the top side and 98% on the rear side to accommodate the increasing demand for printing on both sides of the board for added impact.
Sappi director sales and marketing specialities Thomas Kratochwill said: "This introduction is part of Sappi's ongoing strategy to increase its production of speciality products in response to growing market demand."
The company is producing atelier in its Maastricht mill in the Netherlands.
Sappi Europe product group manager rigid packaging Lars Scheidweiler said: "Ten years ago, we entered the carton board market and set out to revolutionise it with the Sappi Algro Design family of SBB carton board, which is still growing at double-digit rates today.
"Now we are going to do it again with atelier. The new Sappi FBB combines our signature bright-white finish with the rigidity and strength required in a folding box board to deliver perfect functionality with any type of carton board printing, converting, finishing or post-production handling that can be imagined. We are extremely excited to be bringing this new hybrid FBB to our European customers."
Sappi Europe has also developed a sample book with the theme 'brilliance meets function' to introduce atelier to interested parties.
"We chose the name atelier to differentiate this product from Algro Design and to reflect the convergence of ideas and craftsmanship that is represented by this exciting new product.
"In addition, our Maastricht mill provides a central manufacturing location that allows us to quickly reach every European location. Fast delivery combined with breakthrough physical and visual properties clearly places atelier in a position to rapidly gain market share in a highly competitive market," added Scheidweiler.
